Le PDG du groupe Danone s’exprime enfin sur la question du boycott


Emmanuel Faber, PDG du Groupe Danone est arrivé au Maroc ce mardi du 26 juin, alors que la filiale marocaine, Centrale Danone, est visée par une campagne de boycott de ses produits depuis le 20 avril et doit tenir une conférence de presse ce jour même à Casablanca.

Directeur général du groupe du CAC40 et PDG depuis fin 2017, Emmanuel Faber a adressé un message public à tous les marocains qui participent activement ou passivement à cette campagne de boycott.

« Je suis ici avec vous au Maroc parce que la marque centrale existe depuis 60 ans, nous la gérons depuis 5 ans et depuis 2 mois elle subit un boycott d’une grande ampleur…À vous tous qui avez choisi de ne plus acheter la marque Centrale, je respecte votre choix totalement, mais je le regrette profondément, car je pense que ce boycott d’une marque comme Centrale est un message fort », déclare t-il

« Bien que je suive la situation de près depuis le début, j’ai souhaité venir moi même écouter, rencontrer les consommateurs les jeunes, des épiciers, des représentants de nos salariés, nos équipes, mais également des agriculteurs pour écouter le message des Marocains, pour le comprendre, et pour faire changer les choses », conclut le patron de Danone.

Peu de temps après, la chaine de télévision 2M a publié sur son compte Twitter des photos de Emmanuel Faber chez une famille marocaine.

Sofia Ammor

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